Cream butter and sugar. Add eggs and beat until blended. Stir in vanilla, food coloring and buttermilk or milk (only add buttermilk if using gel food coloring).
Combine dry ingredients and add to butter mixture.
Chill dough 45 minutes to 1 hour or until firm enough to roll into balls.
Roll into balls using a Tablespoon measuring spoon to get consistent amounts.
Roll each ball in granulated sugar and then in confectioners sugar.
Place about 2 inches apart on parchment paper lined baking sheet.
Bake at 350 degrees for 10-11 minutes for a soft and chewy cookie or 13-14 minutes for a crispy cookie.
Remove to wire rack to cool. Store in air tight container.